Houston, TX
Juan “J.R.” Guadiana
Enterprise business development and strategic sales leader. Twenty years building the systems, relationships, and pipelines that turn one client into a diversified Fortune 500 portfolio.
About
01I build enterprise sales motions from zero and keep them compounding for a decade. At Digital Imaging Group, that meant defining the ideal customer profile, standing up the pipeline infrastructure, and owning the full cycle — prospecting through negotiation and close — for accounts like Dell, Sony, Tesla, Logitech, Home Depot, Fossil, Schlumberger, and Cheniere Energy.
I’m fluent in the language enterprise buyers actually respond to: translating technical capability into business outcomes, running C-suite business reviews, and building the reporting and CRM discipline that makes revenue growth repeatable rather than one-off. A recent B.S. in Technology Leadership and Innovation Management from the University of Houston (Cum Laude) sits on top of two decades in the field — theory layered onto a career already built at the intersection of strategy, technology adoption, and client leadership.
I’m currently exploring senior individual-contributor and director-level roles in strategic enterprise sales and account management, particularly within technology.
Experience
02Present
- Built and scaled a full enterprise sales motion from the ground up — ICP, pipeline infrastructure, and the complete prospect-to-close cycle — turning a single-client business into a diversified Fortune 500 portfolio across technology, energy, consumer electronics, and retail.
- Expanded the active client base to 10+ enterprise accounts, sustaining an average retention of 10+ years through executive relationship management and continuous value delivery.
- Served as primary executive-facing point of contact across all accounts, leading C-suite business reviews and identifying expansion opportunities.
- Built and managed a structured Salesforce pipeline with accurate forecasting and deal-stage visibility for ownership and leadership.
- Launched multi-channel demand generation (Google Ads, LinkedIn, SEO, email), using analytics and A/B testing to optimize pipeline contribution and cost-per-lead.
2017
- Architected the company’s first structured sales motion: defined ICP, built prospecting cadences, and established a repeatable lead-to-close process that became the foundation for all future revenue growth.
- Cultivated and closed new enterprise accounts through consultative discovery and executive-level presentations, consistently exceeding revenue targets.
- Established CRM discipline and pipeline hygiene practices for accurate forecasting across all active opportunities.
2012
- Co-founded and scaled a digital imaging and creative production business, owning business development, client acquisition, P&L, and creative strategy simultaneously.
- Grew a recurring client base in a competitive market over a decade of operation through direct sales and referral networks.
2010
- Founded and operated an international trade business for 11 years — cross-border supplier relationships, logistics, customs compliance, and product commercialization across multiple markets.
2012
- Precast Materials, Regional Account Manager (2009–2012) — regional B2B territory, structured contact database, targeted outreach.
- Gittings Photography, Digital Imaging Specialist (1998–2009).
- Davis-Lynch, Inc., Production Supervisor (1996–1998).
Key achievements
03Cumulative closed revenue across a diversified enterprise portfolio, up from a single-account-dependent business.
Average client retention across Fortune 500 accounts — built on executive relationship depth and disciplined account management.
Built enterprise sales infrastructure from zero: ICP, CRM pipeline, GTM strategy, and proposal systems.
Bilingual C-suite engagement strategy across all enterprise accounts, driving expansion and renewal revenue.
Skills
04CRM & sales enablement
Marketing & demand generation
Cloud & SaaS platforms
Analytics & reporting
Creative & production tech
Business operations
Education & training
05FEMA Independent Study Program — National Disaster & Emergency Management University
IS-100.cIntroduction to ICSIS-200.cBasic ICS for Initial ResponseIS-700.bIntroduction to NIMSIS-800.dNational Response FrameworkIS-5.aIntro to Hazardous MaterialsIS-26Guide to Points of DistributionIS-45Continuous Improvement OverviewIS-288.aRole of Voluntary Orgs in EMIS-317.aIntro to CERT